Amazon recently shipped an order to me where I paid for gift wrapping, but it didn’t come wrapped. I e-mailed them, and they very promptly apologized and refunded the amount for gift wrapping (good customer service Amazon, thank you!). In the follow up e-mail they gave me a link to contact Customer Service if I still wasn’t happy.

The funny little thing I noticed was it had a parameter attached to it like ‘&p=pr12′. Well, if you’ve been around bug tracking or CRM (customer relationship management) software any amount of time, defects and customer complaints are always given ‘priority levels’. (How big a deal is this, how quickly does it need to be fixed, etc.). They’re always rated from 1 being the most urgent, decreasing in urgency as the numbers go up. And they’re almost always referred to as the “PR” (PRiority) level.

So I was just amused to see my little gift wrap complaint was PR 12. In other words, at the bottom of the totem pole! (But hey I still got a quick response!)