Gene Smith has a good link on his blog, Atomiq, about product design patterns.
Check out the energy drink section, it’s funny how the companies know to package certain things certain ways and consumers respond accordingly.
January 11th, 2005 at 12:01 pm
2 Responses to “The way they work our minds”
I’ve always found this sort of thing very interesting. I’m a consumer who’s definitely affected by product packaging, so I find myself constantly analysing it to find out why.
–M.
January 13, 2005 @ 7:00 pmI know. In another life I might have been in marketing. It’s amazing to study how people respond to stimuli of any kind. They had some great points, you walk into some grocery store aisles, like the medicine aisle, and you’re overwhelmed by hundreds of choices and colors and labels, when there’s probably less than twenty different active ingredients in all of them.
January 14, 2005 @ 10:58 am